Rich Veldran
Chief Executive Officer
Rich leads all aspects of GoTo, including business and go-to-market strategies, technology innovation, customer engagement, operations, and growth initiatives. He has been instrumental in rearchitecting business operations, leading the company’s transformation after it was taken private in 2019, and putting it on the path to accelerated growth.
Rich Veldran joined the company in 2020 as GoTo's Chief Financial Officer, bringing more than 30 years of experience leading strategy, finance, and operations for Dun & Bradstreet, ADP, and Procter & Gamble. Most recently, prior to joining GoTo, Veldran was a Senior Advisor and Executive Coach with Boston Consulting Group (BCG).
Rich works from his home office in New Jersey. He holds an MBA in Finance and a B.S. in Industrial Engineering and Operations Research, both from Cornell University.
