Transforming your CX for business growth
In today's digital age, businesses are overwhelmed by the increasing complexity and volume of multichannel customer interactions. This can lead to frustration, decreased customer satisfaction, and lost revenue. To address these challenges, organizations must modernize their technology and customer experience strategies. While voice often remains a primary channel, the increasing number of available tools and channels can make managing interactions and maintain customer satisfaction daunting.
In this webinar, Joseph Walsh, VP of Product Marketing at GoTo, highlights the importance of embracing technology, AI, and tech stack simplification to meet evolving customer expectations. Solution Consultant, Devyn Brooks demonstrates how modern solutions like GoTo Connect can streamline processes, improve response times, and help deliver exceptional customer service.
What you’ll get:
- Today’s business challenges: While great customer experiences can lead to increased revenue and loyalty, many businesses struggle with outdated communication systems that hinder their ability to meet rising customer expectations.
- A deep-dive demo: A newly introduced solution, GoTo Connect CX is expertly demonstrated by Solutions Consultant Devyn Brooks, offering viewers an in-depth tool of GoTo’s softphone solution, call management capabilities, admin portal, integrations, and more to help you understand how it can transform your customer interactions.
- Customer successes: Customers like MaidPro are already benefitting from GoTo Connect CX, reducing frustrations and replacing three providers, centralizing communication for their growing team with GoTo Connect CX.
How AI is reshaping Business Communications
In a recent webinar, an esteemed panel of GoTo presenters discussed the transformative role of artificial intelligence (AI) in reshaping business communications. With insights from Rusty Jensen, Ashleigh Ellington, Jessica Sill, and Gina Whitty, the session highlighted how AI can significantly enhance customer relationships, boost productivity, and fundamentally alter business models. This discussion aligns with our earlier blog on AI for Business: Enhancing Customer Experience, where we explored how AI technologies are being implemented to create more personalized customer interactions.
The panelists offered valuable insights into the myriad AI-driven experiences, advanced assistance tools, and automated interactions that are revolutionizing the workplace. These innovations empower businesses to engage more deeply with their customers, reflecting key points made in our blog on AI Foundations for Business, which outlines the essential elements businesses need to consider when adopting AI technologies.
While the buzz around AI is exciting, the panelists also tackled important concerns about its integration. They dove into topics like accuracy, compliance, and the ethical implications of AI, encouraging attendees to think critically about the opportunities and challenges on the horizon. This overview highlights the need to grasp the AI landscape in business communications, inviting participants to explore how these technologies can drive meaningful change and transformation. Understanding both the potential and the pitfalls of AI is crucial for maximizing its capabilities in marketing strategies.
3-step plan for business communications growth
In today’s competitive landscape, customers expect more from the businesses they engage with—faster interactions, fewer frustrations, and satisfying service. In this insightful session led by Adam Peeler, Director of Product Management, and Michael McCann, Senior Manager of Product Marketing at GoTo, the focus was on a 3-step plan to enhance customer communications technology, aiming to unlock genuine, long-term growth. The discussion emphasized that every interaction is an opportunity to impress customers or risk losing them to competitors.
Adam Peeler addressed key barriers that often prevent companies from making necessary changes, such as unclear ROI, concerns about switching, lack of in-house IT expertise, end-user pushback, and budget constraints. The team provided real customer examples to illustrate why businesses should prioritize change now, including a compelling case study on Stand for Animals Veterinary Clinic, which showcased how effective communication strategies led to significant improvements in customer satisfaction. These insights not only highlighted the importance of effective customer communications but also demonstrated how companies can successfully navigate the transition.
Ultimately, the webinar reinforced that improving customer communications is not just about technology—it’s about understanding customer needs and fostering a culture of adaptability within organizations. For businesses looking to enhance their communication strategies, this replay, along with our guides on UCaaS: Unified Communication as a Service and Customer Communications: A Toolkit for Business Growth can serve as a valuable resources on your journey to connect richly with your customers, every time.
Ready to elevate your business communications?
